Sonoma County Lighting Design Consultant
Turn a house into a home.
Lighting design made easy!
LUIS GONZALEZ, LIGHTING DESIGN CONSULTANT
J.F. LIGHTING & DESIGN has been a family-owned business for more than 40 years. We are an upscale lighting store where we treat you as family. With the variety of lighting selections we offer, our staff will work with you through all your lighting needs.
What have you learned over the years in this business?
What I’ve learned is, you may need to hold your clients’ hands. In most cases they want you to. They have an idea but don’t know how to express it. After talking with them, once you get that glimpse of what they like, it’s easy to help them, to say this is what you’re looking for.
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What brings you satisfaction in your work?
Seeing people thrilled about how everything turned out. Some people have a hard time visualizing the end result, but once I know their direction, I’m able to picture it. I may end up choosing, but they love it: when everything ties together. Also, it’s never boring. Lighting isn’t the same thing over and over — there’s nothing cookie cutter about it. There’s something new all the time, on every job.
What sets your firm apart: why should clients seek you out?
We have a deep knowledge of everything that goes into lighting. Out industry has become smaller so there aren’t as many people with the broad range of experience and training we offer. We know who can help, who carries what. Because I’ve worked in all kinds of industries, I’m aware of the whole house — not just the lighting aspects — and thus am better able to help my clients.
How do lighting designers work with other members of the design team?
We all have certain ideas on how to best help the homeowner. While no one person is going to be correct in every aspect, by working together we are able to collaborate, helping the client come out with the right design in their house. It’s a case of everybody helping everybody to achieve the goal of what the customer needs.
What does lighting design add to a project?
The beauty of everything! It’s the diamond jewel, the bling of the home, it’s what pulls everything together. We get to add a little something, giving it a more personal touch. A home without lighting is unfinished. It’s like a beautiful portrait: you have to finish it. Adding a piece of lighting, a wall sconce or hanging, sets it apart.
J.F. Lighting and Design
Contact Us Any Time
(707) 545-7944
1378 Airport Blvd.
Santa Rosa, CA 95403