Personal care brand creating skincare products rooted in mental health.
On a mission to change the way we take care
Born in NYC and raised in West County’s Occidental, this community-built Gen Z brand is shaking up the wellness industry - starting with how we feel about ourselves. selfmade is award-winning and globally recognized for their work translating the medical discipline of psychodermatology into science-backed skin care and rituals made to improve mental wellbeing.
Their products have garnered awards from Vogue’s Best Serums, Cosmopolitan Best Lube Award, Byrdie Eco Beauty Award to NBC Wellness Awards.
Founder and CEO, Stephanie Lee created selfmade from her experiences healing from a mental health crisis as well as her time at the White House in First Lady Michelle Obama’s office and MAC Cosmetics in NYC.
Tackling the youth mental health crisis
Exacerbating the current behavioral crisis, nearly 84% of mental health content on TikTok is misleading (Plushcare 2022 Report).
This summer, selfmade released their The State of Emotional Wellbeing Report 2023 breaking down its landmark research to close the self-worth gap for GenZ.
The brand was then featured in Women’s Wear Daily for its innovative approach collaborating with mental health experts to seamlessly marry skincare and beauty with emotional wellbeing for healthier behavioral habits. Read the report here.
DC, NYC to Occidental in search of better mental health
Citing the impact of the pandemic, founder Stephanie Lee moved from a city with a population of 12 million to the unincorporated town of Occidental boasting just 1,000 inhabitants to nurture selfmade’s growth.
Previously, Lee spent a decade in the political and beauty industries. She experienced a mental health crisis spanning three years at the height of her career. Reckoning with depression and anxiety, it was therapy and building community that helped Lee heal. selfmade was born from her year-long solo travel in 2018 where she explored mental health attitudes and behaviors around the world.
Lee was named a 2023 Changemaker by Well + Good and has been featured in Paper Magazine, Fast Company, Business Insider and many others in her mission to champion behavior change.
For those interested in hearing more from Stephanie Lee, she will be speaking at Women in Conversation on September 20, 2023. The free event features Nicole Mann, a Sonoma County native and the first Indigenous woman from NASA to venture into space. Tickets can be reserved at socowomenevents.com
